NBC Olympics And NowThis Signs Deal For 2021 Tokyo Olympic Content Patnership
NBC Olympics has signed a deal with the #1 video news brand in social media NowThis.
NBC Olympics has taken a minority stake in NowThis, a mobile-first video news provider to deliver news content and videos of U.S. Olympic and Paralympic athletes in the lead up to the 2021 Tokyo Olympic and Paralympic Games.
NowThis will produce a variety of athlete-focused content for NBC Olympics that include video profiles, sit-down interviews and opinion pieces voiced by the athletes themselves
NowThis’ content and videos of 2021 Tokyo Olympics will be distributed across its extensive digital and social media outlets, which are enormously popular among young audiences.
Gary Zenkel, President, NBC Olympics said “NowThis has a far-reaching and influential presence across the social media landscape, and a keen interest in the stories of Olympic and Paralympic athletes. In the lead up to the Tokyo Games, we are thrilled to come together with their talented producers to connect and excite America’s youth with Team USA’s inspiring Olympic and Paralympic athletes.”
NowThis President Athan Stephanopoulos said “We couldn’t be more excited to partner with NBC Olympics to elevate the stories of Olympians and Paralympians for the 2020 Summer Games. With innovative coverage and storytelling across all our social channels, NowThis is committed to building awareness and enthusiasm for the Summer Games among younger audiences by covering one of 2020’s biggest events through inspiring athlete stories.”