ELEVEN SPORTS Acquires Sports Media And Entertainment Company Team Whistle
ELEVEN SPORTS has announced that thay have acquired New York-based global sports media and entertainment company ‘Team Whistle.’
Video Credit To ELEVEN SPORTS
Team Whistle’s acquisition will allow Eleven Sports to expand ELEVEN’s operations to North America and accelerates the Group’s plans to create a global sports media destination.
This will bring ELEVEN SPORTS’ 150+ commercial partners, 20 million+ users and 30,000 hours of LIVE sport each year; with Team Whistle’s slate of original programming, 1,655 distribution channels, 629 million aggregated social media followers and 4 billion monthly video views.
The ELEVEN Group will house an extensive network of OTT and social platforms; proprietary streaming technology; data driven production capabilities; and marketing and brand partnership services.
Andrea Radrizzani, Founder of ELEVEN SPORTS said “We have long recognised the opportunities for partnership between Team Whistle and the wider Aser portfolio. By welcoming Team Whistle into the ELEVEN Group, we are bringing together two media companies who have a track record of building strong and innovative sports media businesses in Europe, Asia and North America. We will also be adding transformative new scale and capabilities to ELEVEN. Together, we look forward to delivering on our goal of creating a global destination for LIVE and on-demand sports content for audiences everywhere to enjoy.”
John West, Team Whistle Founder and Executive Chairman said “Upon first meeting Andrea [Radrizzani] years ago, we shared a common bond on how sport and entertainment were being re-imagined and now with the pace of media transformation happening at an accelerated rate globally, joining forces with ELEVEN allows us to create a truly unique, global media powerhouse.”
Luis Vicente, ELEVEN SPORTS Group Chief Executive Officer said “At ELEVEN we are committed to building a world leading sports and entertainment ecosystem for fans and partners around the world. Team Whistle will play a huge part in helping us to deliver on that mission.”
Michael Cohen, Team Whistle Chief Executive Officer said “We are excited to join such a talented group of people who share our vision of media and collaborative culture. We have a long history of successfully working together and with ELEVEN’s deeper partnership we will be able to rapidly accelerate our growth.”